The internet can be a powerful communication tool to grow a small business… if it’s done right. Otherwise, you can easily run the risk of doing more harm than good by putting out a half-baked website that creates a negative first impression with new prospects.
Deciding to get a website is easy, just post an ad for website help on craigslist.com and brace yourself for all the responses from sketchy-web-guys.
But implementing a comprehensive online presence that will work for your brand and will set right first-impression for your new customers, requires strategic planning.
Just take a look at this infographic and try and tell us that your website is insignificant.
