FACT: Today’s buyers are turning out traditional marketing and old-school advertising methods that are interruptive and mass market in nature.
Yet, most businesses are still advertising with these old out-dated methods without having taking into account how much buying behaviors have changed since the explosion of free information on the Internet.
If you are selling high-ticket products and services, then you should expect that your interested buyers are going online to do research before buying from you, because they are afraid of making the wrong purchase decision, losing their money and wasting their time.
An “interested buyer” is hungry for valuable information that will help him become educated on the topic that will help them make an informed purchase decision. Today’s buyers do this by going to your website to research your company for testimonials, clear benefits, what’s in it for them and more.
The purpose of your traditional advertising is to take your prospect onto your website, because it’s on your website where the sale is actually made, even if they’ll buy later.
Discover how to make your website a profit center of your business with a consultation today!